Family that owns Tod’s donates more than S$7 million to COVID-19 relief
The Della Valle family, which owns Italian luxury goods visitor Tod's, has joined brands such as Hermes, Dolce & Gabbana and Versace in donating to COVID-19 relief.
While other brands have donated to local hospitals or coronavirus-related enquiry, the Della Valle family has chosen to allocate €5 1000000 (S$7.7 million) to a fund that will be used to support families of healthcare workers contesting the outbreak.
"Their selflessness and backbone will e'er be with us," the Della Valle family said in a argument.
The fund is named Sempre con Voi, which is Italian for "always with y'all", signifying solidarity with those fighting the pandemic. The administration of the fund has been entrusted to Protezione Civile, a national body in Italian republic dealing with the prevention, prediction and management of emergency situations.
Europe has been striking hard by the coronavirus outbreak. After Spain, Italy is the 2nd hardest hit European country. As of Apr xiii, there are a full of 156,363 cases with the death price at 19,899.
As the battle with COVID-xix continues in the country, scores of luxury appurtenances makers are trying to right their businesses. Tod's has appear that the company is reviewing its strategy for 2022 due to the coronavirus.
READ> Global fashion and luxury sales to drop by more S$600 billion because of virus
"The arrival of coronavirus has forced u.s. to review the strategy of the first half of 2022 and now, in a climate of strong uncertainty, nosotros have prepared a programme that allows us to cutting immediate costs and manage the flow of goods with nifty prudence, trying to dose at best the quantities of goods that nosotros will put on the market," Diego Della Valle, Chairman of Tod's, said in a statement.
READ> Italy is now in lockdown – what does this mean for the luxury industry?
Source: https://cnalifestyle.channelnewsasia.com/obsessions/tods-donates-to-covid-19-relief-233851
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